“Our research shows that real life influencers who are passionate about what they are recommending have significantly more buying conversations, and consumers are more likely to act on their recommendations,” – Marketing Dive
They aren’t celebrities, and they may not have millions of followers, but they’re considered authentic and knowledgeable individuals who are trusted sources of reviews.
According to the Marketing Dive, 82% of survey respondents said they were highly likely to follow a micro-influencers’ recommendation.
What’s Ninja Outreach?
Ninja Outreach is my new favorite hack. It’s a great lead gen and discovery tool. You can search any keyword to find blogs and influencers. Then, once you’re down prospecting, you can easily download all your leads with all their info like name, site, domain authority and contact info as a csv.
Earlier, I did a post on “No Cost Affiliate Marketing“. This is an extension on that idea. You can use Ninja Outreach to find micro-influencers who might be willing to write a review and promote your product or service. Then, you can use their app to start an email campaign to recruit them to help market your product.
They have a great tutorial here.