Recap: From my last post “I Made $2,244.10 Reselling my Old Junk on Ebay, Poshmark, & Mercari”, you should know that I’ve made about $743 on Poshmark so far.
To sell on Poshmark, visit https://posh.mk/YrahoncivX and use my code SLEWE to get $10.
After I started getting pretty confident running my eBay store, I needed to find a new marketplace to sell women’s clothing. I was selling men’s clothing and electronics very successfully on eBay, but couldn’t really move my clothes and accessories with the same velocity. I was getting anxious. My coworker suggested Poshmark, so I downloaded the app and chose two pieces of clothing – a comme des garcons t shirt and a pair of one teaspoon denim shorts. I knew these would sell – very cute, popular, name brands, and I just though overall this fit the demo that would be on Poshmark. And, BAM I was right both these sold the same weekend that I had listed them on Poshmark. Now I want to show you guys the steps I took to research what to sell on Poshmark, create compelling listings, and ship your items for 5-star reviews.
How to List your Item on Poshmark
- Download the Poshmark App and sign up for a Poshmark account using my code SLEWE for $10 credit – https://posh.mk/YrahoncivX
- Pick 5 articles of clothing – choose something with a high retail price and a name brand. I’ll list some brands later that I think do very well on Poshmark
- Research – Go to the Search tab and search the the 5 articles of clothing from #2. Search them individually and then use the filters to only view Availability=SOLD. This will give you an idea of if this has been sold before and at what price.
- List – List these 5 items. Take Good photos and try to use the maximum number of photos allowed. I this general set of photos:
- Fun Cover shot: Lay out the clothes in an interesting way and have a good contrast w/ the background (if the piece of clothing is WHITE, I use a wood background and if the clothing is darker color I use a white marble background, you get the idea). When in doubt – If too hard go to the site where you bought the item and look for their stock photo.
- Take a close up photo of the tags – brand, size, material, washing instructions so there is no confusion later
- Take a photo of the item in it’s entirety from the front
- Take a photo of the item in it’s entirety from the back
- Close up of the material
- Photos of any flaws or signs of wear
- Title: Mention the 1. brand 2. Model name (I suggest searching for it in your email for receipts or googling it. This matters) or a good keyword like “destroyed gypsy denim” something like that. Then if you have leftover characters mention NEW if NEW or the size, but this last one is not necessary bc Posh does a really good job of having fields that show up right below the title when searching items
- Description: Copy and paste the title but now take each section of the title and expand on it. Here’s an example
- Name Brand – Lululemon
- Model – Wunder Under Crop
- A little blurb on why someone should buy it like “Classic Yoga Pants everyone should own at least one pair. Even if you don’t do yoga, wear them to brunch or to run errands.
- Size, but also elaborate on the fit – Womens 4. Lululemon for me runs a bit small so I usually wear a 2 or 26 waist in denim but w/ Lulu I wear a 4. Cropped and hit right below the knee. You can also measure the length and waist or reference the brands size chart
- Condition: Used, but in great condition. Only worn a few times or if worn pretty significantly say something like has normal signs of wear but still has plenty of mileage left.
- Disclose anything else you think is relevant. Has some piling on the right ankle.
- Boom youre’ done
- Price – I like to price a little high because I like to show that i’ve lowered it later 15-20%. But if this is your first shot – Price to sell. Get in the flow by making sure these sell quickly. It’ll give you the confidence to keep listing more and more. The one thing I really LOVE about POshmark is it tells you exactly what you will make but remember to be generous on your first few sales. Trust me it’s worth it!
- Click – List my Item
How to Ship your Item on Poshmark
- Go to your local Post office and grab a few USPS PRIORITY MAIL Mailing Envelopes and Boxes (DO NOT GET THE EXPRESS OR FLAT RATE BOXES SO READ CAREFULLY OR ASK SOMEONE!!!!). Hack – You can also order these FOR FREE from USPS.GOV
- For Envelopes, I like the TYVEK
- For Boxes, I like the 1097 Box
- So this is what happens when your item Sells. You will get an email confirming the sale and a PDF attachment of the PREPAID SHIPPING LABEL. All you have to do is Print the Shipping Label and tape it onto the box or envelope. Drop it off the next business day if possible. I think you have up to 3 business days but for the best experience, drop it off next day. I know this is hard for a lot of people but if you plan ahead. Have the shipping materials ahead of time, then all you have to do is drop it off at the post office. You don’t even have to wait in line. The label is paid for. Just drop it off in the slot.
- Note: at the post office or drop off location, note the time of pick up. So you know the LATEST time you can drop off for same day scan. Your item needs to be scanned to be officially checked in and “marked as shipped”. This is important. If you drop if off the next day, but AFTER the pick up time, then you’ve actually took 2 days to ship, which is not horrible but the best.
- Pro-tip you can schedule a pick up on the USPS.gov website and you don’t even have to drop it off at the post office. For me it’s within walking distance, and I like to get my steps in so I walk there everyday to drop off my sold items.
List of Brands that I’ve sold or have seen other sell successfully
- Vineyard Vines
- The North Face
- Herschel Co
Poshmark is a great place to sell Women’s Name Brand Clothing. It’s much easier than eBay and the fees are very transparent. Take good photos, and write an honest and detailed description. Use USPS Priority mail packaging material, because that is the service Poshmark uses when they give you the prepaid shipping label and more importantly it is FREE. Get them at a post office or order online. Try your hardest to ship next business day if you want 5-star reviews. Gain momentum by choosing 5 items and price to sell. Once you get in the flow, be patient and know that the more you have listed, the better chances you have to make at least 1 sale / day.
If you haven’t read it yet. Check out my last post “I Made $2,244.10 Reselling my Old Junk on Ebay, Poshmark, & Mercari”
It was President’s Day weekend 2019. My dog, Cashew, had just been neutered and I decided to stay at home to keep an eye on him. I also, had just watched the very first episode of “Tidying Up” on Netflix and I decided immediately to start decluttering everything starting with of course… my boyfriend’s old stuff. He had 8 of the exact same black Ralph Lauren Polo shirts and I was over it. A couple of hours later, I had about 3 piles of clothes that I was ready to dump, but I thought what the hell and listed a few pairs his old Levi Jeans on eBay, and one sold only hours after posting. I was on to something. We had a total of 8 pairs of Levi’s and Ralph Lauren Jeans, All size 36×34 of various colors and cuts, and they all sold. Each at about $27 all-in (I’ll use all-in a lot. All-in =Sales price + Shipping cost). So that was like $200 during a long weekend. All I had to was takes a few photos, describe the items on eBay, and throw them in the wash because no one wants dirty jeans in the mail.
From there it kind of snowballed into me selling anything we did not use. Here’s a list of stuff I successfully sold on Ebay. All are used!!!
- Men’s Levi Jeans 511/513 “straight cut” size 36×34 various colors
- Ralph Lauren Jeans 36×34 various colors. all varick straight cut
- Lululemon anything even if they had some signs of use: tops, yoga bottoms, shorts, yoga towel (used to keep you from slipping on your mat)
- Old gaming controllers (we didn’t even have the system anymore)
- Samsung Tablets
- Apple Watch Gen 1
- Gap Denim
- Used Hydroflask
- Used Klean Kanteen
- New Vegetable Peeler (I have no idea why we had two!)
- Amazon Echo Dot (I had gotten them as a promotional gift from some work thing)
- Used Boxing Hand wraps
- Philips Electric toothbrush (yup a used electric toothbrush, I obviously threw in a new tooth brush head)
- My dog’s old harnesses (he had recently grown 5x and his old stuff no longer fit)
- Wireless Mouse
There were a few things that I could not sell on eBay and mostly it was my own stuff – Women’s clothing. My coworker suggested POSHMARK. At first, I sort of ignored the idea and then I put up an old Comme des Garcons t shirt that I had and an old pair of One Teaspoon Denim Shorts. Both great condition and very cute but I had not worn in like 5+ years. Both of those sold same day that I posted them. And now I had found the perfect place to sell stuff for Women’s Clothing.
Here’s a list of Brands that I have successfully sold on Poshmark. All used!
- Everlane – anything everlane will sell i swear so if you see something at a thrift store with this logo and it’s under say $10 pick it up to resell it online
- Comme de Garcons
- One Teaspoon
- Kate Spade
- Rachel Comey
Then, I tried Mercari. I sold a few things here and there. It represents maybe 10% of my total sales so far so I don’t always list there first. I’ll list on eBay and Poshmark, then Mercari if I can’t seem to sell it.
List of stuff sold on Mercari. All used
- Nike NFL Jersey’s for kids
- Dog Puzzles
- Nike Tank
- Kenneth Cole Men’s Watch
- Michael kors watch
After all of that I made a little over $2000 reselling online in my first 60-days. Right now I’m on month 4 and i’ve sold probably closer to $4000 now. I’ve bought a few things on clearance that I’ve resold but this represents only about 15% of my total. So 85% of what I’ve sold up to this point are used things I no longer need or want. This makes sense since the average household has $3k worth of unused junk (I swear that I read this somewhere. I just can’t remember where). I’ve sold quite a lot of my clothing and electronics mostly which is fine since I’m trying to live more minimally and now I don’t feel so bad about buying a new pair of pants or a new top here and there. I just make sure to only buy quality items that I know I can resell. So brands that I have seen sell well on eBay or Poshmark.
Here’s a breakdown of what I think sells well and on what platform
- Ebay: Men’s clothing, Electronics, Collectibles, Random Junk
- Poshmark: Women’s clothing and Luxury Goods
- Mercari: Whatever I can’t sell above
- BONUS: Facebook Marketplace: Big items that I cannot figure out how to ship (sold a Juicer). I like it because it seems so far less scary
- BONUS: Goat: Sneakers like Yeezy
- BONUS: Local stuff Offerup/Letgo/Craigslist: I don’t like offerup and letgo because they focus on LOCAL and local pick up is just plain flakey… everyone says they want to meet up but never do. It’s why I don’t use Craigslist either.
Looking to connect with people who have experience sourcing new products whether it’s in-store clearance aisle (retail arbitrage), Online arbitrage (very interested in online arbitrage since there is not a walmart for like 30m in Los Angeles and everything I’ve seen is Walmart clearance), wholesale, Bulq, going direct or whatever. I would potentially like to create a local Group in Marina Del Rey or on the Westside of Los Angeles.
Next up: Read “How to Sell on Poshmark” for a step by step guide to selling on Poshmark with my go-to shipping hacks!
I’ve also written about No Cost Affiliate Marketing Hacks and How to use Daily Deal Sites to promote your Online Course
This is a part of a multi-post series How to Growth Hack your Online Course and Make Money?
Building authority is crucial when selling your online course. Along with creating creating great content, you’ll also find it very advantageous to position yourself as an expert by answering questions on Quora. If done effectively, you will also get the added benefit of attracting additional traffic from Quora to your course.
I’ve actually been able to do this effectively by becoming the Most Viewed Writer in the Daily Deal and Group Buying topics.
7 Step Execution Plan:
- Search keywords for your Online Course’s topic
- Start answering some easy questions even if others have already answered them. Offer small bits of info and continue with more robust answers using your blog
- Add these topics to your Bio
- Add a link to your course in your Bio and update your title to Expert in “X”
- Take some of the larger themes or ideas from your course and create short blog posts with links to your course
- Take those blog posts and start adding links to appropriate answers to Quora questions
- You’ll start noticing the same question on Quora. Create a blog post answering those questions with small bits of content from your course.
Positioning yourself as an expert will help generate traffic and add authority to your Online course.
Like most marketing campaigns, it usually takes a few tries and a good “mix” of channels to get enough momentum to make a good amount of money.
Leave a comment or find me on Twitter or LinkedIn. Would love to talk about what growth hacks you’ve used or if you’ve found success trying this one.
If you missed the first part in this series, learn more about Distribution: How to use Daily Deal Sites to Promote your Online Course?
Marketing Tools and Resources
Daily Deal sites are a great distribution network to leverage. Sites like slickdeals and techbargains have have huge followings and get tons organic traffic of value-focus people who are looking to buy something. They also already SEO optimized, and actively work on acquiring new users who can also be your new users.
Their users are value-focused, so for best results offer a coupon for 15-20% off. If you absolutely cannot lower price even for testing purposes offer extra content or bundle a few of your courses if you have them together and offer a coupon for that.
7 Step Execution Plan:
- Check out my list of the Biggest Daily Deal and Coupon sites in the US
- Look for a “submit a deal” link
- Usually located at the top navigation bar or scroll down to the footer
- Submit your deal
- Think really hard about how you position the deal. What you write will probably be copy and pasted when your deal is posted
- Write out your ideal Title, keywords and description as you would want customers to see it
- Let them know how long the sale is for (ideally 1-2 weeks)
- Be personable and describe why your deal is a good deal for the sites customers
- Remember that these deal editors are reading a ton of other submissions everyday so be short and effective
- Use unique codes per site you are submitting for and keep a master list
- Follow up
- If it’s been a day and it hasn’t been posted. Follow up and ask if there’s any questions that you might answer because you’re sure that your course would benefit their readers
- Check the comments section
- If there’s a comments section, check if anyone has questions
- Commenting directly will help get people who are on the fence right over if they think they can ask you questions and get answers fast
- Submit to as many sites as possible
- Review performance
- You should be able to optimize copy and images, as well as prioritize more time on sites that give you the most leads or sales going forward
Remember that unlike other distribution channels needs constant work. It’s not a set it and forget it type of hack. Checking for comments and constantly submitting “new” deals for your course will help get your deal more traffic from the below deal sites.
The Biggest Daily Deal and Coupon sites in the US
- amazon gold box
I hope this helps find the best distribution channel for your online course. Like most marketing campaigns, it usually takes a few tries and a good “mix” of channels to get enough momentum to make a good amount of money.
Leave a comment or find me on Twitter or LinkedIn. Would love to talk about what growth hacks you’ve used or if you’ve found success trying this one.
No Cost Affiliate Marketing Hacks
Marketing Tools and Resources
E-Learning and online courses have become the newest ways for young and experienced entrepreneurs to make incremental income or in some instances make enough money to live without any other side hustles.
But how did they do it? A lot of them were very very early and had built reputations and huge followings around their personal brand. How can the rest of us make selling online courses a solid source of additional income? I’m going to use what I’ve learned marketing and selling physical goods and subscription-based services to growth hack your marketing plan for your Online Course. It doesn’t matter if you use udemy, teachable, fedora, or any other platform. Though you should probably be on all of them if possible!
Up next in distribution: How to use Daily Deal Sites to Promote your Online Course?
Or jump head to “Build Authority: Use Quora to become an expert“
For new startups everything is about two things traffic and distribution. If you can supercharge these two then your growth can be exponential.
A lot of startups and products use PR for #1 traffic. They weave a great story about their product or what they hope their startup can do for the masses. It’s all about hype and can rely heavily on perception. If you’re a first time, this can be really hard to create.
Enter partnerships, which implies something that should be mutually beneficial, which can both drive traffic and be a terrific distribution channel. Organic growth can take forever, but you can supercharge traffic by leveraging a partnership. Vero highlights some big hitting partnerships like between Unbounce and Kissmetric, as well as Stripe and Squarespace, but those are seriously long term partnerships with tons of integration.What I’m suggesting is Affiliate partnerships that also include Content partnerships like native ads.
Good affiliates can send great qualified leads to the top of the funnel. Though you do have the pay for partnerships like this, usually it’s based on completing an action like actually buying your product so at least it’s all performance based marketing. You only pay when that affiliate actually converts a user and now you have a distribution network. Here’s some info on how to start a No Cost Affiliate Campaign.
On the flip side, you can also reach out to blogs who might be interested in posting an article about you in exchange for getting paid to do it AKA native advertising. Usually it’s a combo of a fee to post the article and some payment on each conversion. This can be tough since it’s not as focused of an audience, but what you get in return is a high ranking domain with links back to your site plus content so it’s a double-dip.
The Honest Company is a great startup example of how a marketing team has mastered product bundles at checkout. In fact, it was the diaper and wipe bundles that enabled Jessica Alba to build a 1 billion dollar business
These are the diapers that gave The Honest Company its start and indeed still account for a large proportion of sales: About 75% of revenues still comes from online commerce, and the majority of that is from the company’s $79.95 monthly bundles of diapers and wipes – Forbes
Go visit their site and try to put something in your cart and you’ll see what we’re talking about. They do an amazing job highlighting the perceived value and savings of bundles:
Brands have been bundling for decades but not all of them are able to communicate the opportunity to increase value and savings as well as the Honest Company as above. They also have them on subscription that is a valuable source of recurring revenue. Bundles they are really the gift that keep giving. They increase average order value and help vendors save on shipping costs.
To summarize, every good marketer should develop product bundling into their lifecycle strategy for these reasons:
- Create additional value combining
- Introduce new higher price points
- Diversification of deals and promotions
- Create exclusive offers for partner promotions – affiliate, big box, daily deal
By combining multiple products you’ve increased the perceived value of your bundle significantly. You can then increase the price to the consumer, which is really helpful if you’re trying to produce larger margins for a new channel. Bundles can also help introduce or gain exposure for lesser known products in your lineup.
“Our research shows that real life influencers who are passionate about what they are recommending have significantly more buying conversations, and consumers are more likely to act on their recommendations,” – Marketing Dive
They aren’t celebrities, and they may not have millions of followers, but they’re considered authentic and knowledgeable individuals who are trusted sources of reviews.
According to the Marketing Dive, 82% of survey respondents said they were highly likely to follow a micro-influencers’ recommendation.
What’s Ninja Outreach?
Ninja Outreach is my new favorite hack. It’s a great lead gen and discovery tool. You can search any keyword to find blogs and influencers. Then, once you’re down prospecting, you can easily download all your leads with all their info like name, site, domain authority and contact info as a csv.
Sign up for Ninja Outreach now and get a 14-day free trial here
Earlier, I did a post on “No Cost Affiliate Marketing“. This is an extension on that idea. You can use Ninja Outreach to find micro-influencers who might be willing to write a review and promote your product or service. Then, you can use their app to start an email campaign to recruit them to help market your product.
They have a great tutorial here.
60% of programmatic spending goes to ad tech firms and vendors, and only 40% makes it to the publisher actually serving the ad bought programmatically. – Marketing Dive
Recently, I read this article on Expedia’s open criticism of the massive cost inefficiencies of programmatic ads where only 40 cents on the dollar was actually being spent on serving ads for acquisition. Roughly 60 cents was going to the middleman, ad tech firms and vendors.
Now let’s back this train up and explain why this is a huge issues for Expedia. Expedia is a massive affiliate machine. They aggregate travel deals from all over the web, some direct from actual hotels and airlines, and some deals from their distributors, but Expedia doesn’t actually own any of the products. What they have built is one if the easiest trip planners ever where you can bundle air tickets, hotel reservations, and car rentals for the best price guaranteed. They also have strong presence both with content and reviews.
Now back to the economics. Because Expedia doesn’t own any of the products they are actually selling, they have to share their small rev share with Ad Tech Firms where less than half of their spend is used to actually promote their deals! It’s due to this inefficiency that Expedia and probably tons of other brands will never commit more than a portion of their marketing budget. In fact, probably any brand with the resources will take this in-house. The more brands do this, the more obsolete tech firms will become. Ad tech firms will have to start targeting smaller companies and startups without resources and probably smaller budgets. Inevitably, a marketplace will open to disrupt this relationship even more.
- Ad tech firms only actually use 40% of a brand’s budget on programmatic spending. 60% goes direct into their pockets
- Shocked Expedia, a huge company hasn’t taken this in-house, where they can control spending themselves More companies will start moving towards in-house capabilities
- Ad tech firms will either need to become more efficient, ,more transparency and show that they are battling fraud if they want to stay relevant
- This is a good opportunity for marketplace disruption
- Read more about Affiliate Marketing
- Read more at The Marketing Dive
Found this Quora post about How Udemy got to 5,000 courses and I found their seeding of the marketplace and content creation process interesting.
The lessons for any marketplace business
– Seed the supply first; its extremely hard to get early adopters without users.
– Create some initial success stories however you can. Don’t focus on too many; 1 or 2 is enough.
– Figure out how to promote their successes to more people. Your supply side will start to multiply.
– If you get this far, you’ll know what to do next.
No one wants to the be first to the party and unfortunately, marketplaces like Amazon are self-perpetuating. You can’t get exposure or better placement on the never ending list of products until you get more views, purchases, or reviews but you can’t get traffic, conversions, or feedback because no one can find your listing! Super annoying.
The only way to jump start this process is to introduce something from outside the system. For Daily Deals, I recommend using your network of family, friends, facebook, linkedin, etc on 15 Daily Deal Tips. Here Udemy did what any smartup would have done, just rolled up their sleeves and hacked it . They used
commons-licensed courses on the internet as part of the OpenCourseWare movement. [They] legally obtained these videos and posted them on Udemy.
On top of this they used outsourced VAs or virtual assistants to find leads, then a member of the Udemy team would contact them and close the deal. Similar to the Predictable Revenue model – the OG of Sales Hacks.
Then they used Initial Success Stories, basically a form of Reviews to get more. Reviews on Amazon are extremely valuable for the same reason. They are self perpetuating. Reviews anywhere searchable on Google is like gold.
Udemy hacked content creation by introducing something from outside their system to jump start the wave of early adopters they had.
If you don’t know much about Growth Hacking. Check out some definitions that I compiled together here.